Crenshaw/LAX Transit Corridor, Los Angeles
This 8.5-mile light rail project presents an historic opportunity for job creation and small business growth, while expanding transit options for countless LA County residents and visitors. In her role, Jamarah works closely with the project team as well as Metro’s project management and community relations staff to mitigate construction impacts on local businesses, overhaul the project’s workforce development program and innovative Construction Careers Information Center, connect disadvantaged businesses with contracting opportunities, educate civic leaders and elected officials on the project’s DBE/PLA achievements, and manage the client’s strategic community relationships and corporate social responsibility programs, including the launch of a $100,000 engineering scholarship program.
Palladium Residences, Hollywood
Jamarah served as spokesperson for the Palladium Residences mixed-use development at the historic Palladium concert venue in Hollywood. During a high-profile entitlement process, Jamarah told the project’s exciting story in media outlets including the Los Angeles Times, KCRW’s Design and Architecture with Frances Anderton, Los Angeles Business Journal and various online and local outlets. She vigorously defended the campaign against a vocal and misinformed minority of critics, working on the record and on background to educate reporters and the public about the project’s broad community support and extensive public benefits.
Compton Brickyard, Compton
Working on behalf of Trammell Crow Company, one of the nation’s largest real estate developers, Jamarah led community outreach efforts, small business outreach and the creation of an innovation job training partnership on a 1 million SF light industrial project aimed at connecting Compton with the goods and revenue traveling through the Ports of Los Angeles and Long Beach. Jamarah worked directly with project management staff, as well as City leaders, to develop a workforce development program (both during and post-construction) to ensure participation by local Compton businesses at every step of the process. She managed mitigation and charity efforts to ensure that residents were fully informed and minimally impacted by the year-long construction process.
CRRC North American Launch, Los Angeles
JKH Consulting leads Los Angeles community outreach efforts for CRRC North America, the world’s largest rail car manufacturer. Since 2015, Jamarah has coordinated multiple small business outreach and workforce development events, established a database of potential suppliers and created strong community partnerships with the Los Angeles Urban League and Los Angeles Trade Technical College. She has worked with City Council leaders to create opportunities for small businesses in the City of Los Angeles to connect with this leading international firm.
Plaza at Santa Monica, Santa Monica
In 2014-2015, Jamarah led community outreach effort for the Plaza at Santa Monica, a Pritzker Prize-architect led mixed-use project designed for downtown Santa Monica. Working directly with the developer, she engaged hundreds of residents in conversations about the project’s unique features and community benefits—from parking relief to space activation to artisan marketplace opportunities. She led a social media and supporter engagement campaign that attracted a newer generation of Santa Monicans, especially young families and tech sector professionals. She maintained a committed group of supporters, who voiced their support at the Architectural Review Board, Planning Commission and City Council hearings during the float up process.
Santa Monica Minimum Wage Outreach, Santa Monica
Working successively for the Santa Monica Chamber of Commerce, California Restaurant Association and the City of Santa Monica, Jamarah led business outreach efforts in the 2016-2017 as the City passed landmark legislation raising the minimum wage and creating a progressive sick leave policy. Jamarah played a leading role in ensuring that businesses of all sizes—especially local retail and hospitality institutions—had a seat at the table in legislation negotiations and that the business community’s voice was heard in the media and at City Council and working group discussions. Following the law’s enactment, she has worked with the City to educate local businesses about their new responsibilities and the resources available to help them thrive during this transition.
Arizona Transit Association, Phoenix AZ
Jamarah has managed communications efforts for AZTA’s 2016 and 2017 annual conferences. Working with AZTA leadership, she developed a communications plan aligned with the organization’s goals of capturing statewide excitement for infrastructure investment in a post-Proposition 104 climate, encouraging participation by young professionals, highlighting new technologies and honoring active members and sponsors.